The PR Firm Firing Squad: Startups Keep Pulling the Trigger
If you’ve run startups, you’ve probably done it. You hire a PR firm because you want a splash: a big launch, a funding round, something to make people take notice. Sometimes you get that. A headline that lands well, a write-up in an outlet people actually read. It feels good. Then the glow fades. You’re […]
Communication Confusion Is Holding You Back—Fix It with Better Brand Positioning (Yes, Even Now!)
Communication Confusion Is Holding You Back—Fix It with Better Brand Positioning (Yes, Even Now!) Here’s a scenario: you’ve got the startup dream. Your product is innovative, your team is scrappy, and you’re moving fast—because that’s what startups do. But somewhere in the race to “get it done,” you skipped one of the most important stages […]
Beyond the Bots: Why AI Can’t Compete with Real Content Marketing
Beyond the Bots: Why AI Can’t Compete with Real Content Marketing AI-powered content creation tools are booming in popularity thanks to their ability to create content fast and at scale. So it’s unsurprising that many resource-strapped companies have considered replacing their valuable but comparatively more expensive content marketers with tools like ChatGPT, Jasper, Bard, etc. […]