Solving the Problem
of Too Many Hats

Alchemy Media is a NYC & NJ-based content & communications agency dedicated to serving the creative needs and budgets of startups and small to mid-sized businesses. We get it – you’re busy performing your own magic: building innovative products, courting investors, and setting the stage for your rapid growth. You know you need support but resources are tight.

When you partner with Alchemy, you tap into a collective of dynamic, highly experienced brand, content, and communications pros uniquely qualified to meet the demands of startup life. We focus in on exactly what you need to reach your audiences. We develop a thoughtful and creative brand story and content strategy that is unique to your business. Then we deliver with killer social media, PR campaigns, and promotions that bring it all home.

The best part, we do it all for a fraction of the typical agency cost or a single full-time hire.

We know it because we've lived it.

With decades of experience working across technology, music, media, finance, health & wellness, and more, we are intimately familiar with the pace, urgency, and uncertainty that comes with building a company on the rise. The thing is, we THRIVE on it.

We know what it’s like to be an in-house marketer at a startup or SMB. It’s a CHALLENGE. Yes, the products are great, the team is awesome, and yay for startup culture. But…marketing is a multi-disciplined behemoth – from branding to content, social media and PR to digital marketing strategy and events. It’s incredibly difficult to successfully develop and deliver a cohesive brand story that sells when you are the one keeping all the balls in the air.

We can help!

The Alchemist Collective:

Deana Pic


Co-founder, Principal Content & Communications

Michael Pic


Co-founder, Operations & Promotions


Content & Copy

Ashley Pic


Social Media

Nicolle Pic


Content & Copy

Derek Pic


Product Design

Are you a creative who wants to collaborate?
Join Us!

Walking the Talk

At Alchemy, we’re unabashed weirdos who wholeheartedly believe in and live by the following values:

Collaboration with our clients, partners, and each other
Honesty/Integrity at the core of everything we do
Equity in pay and opportunity (and we mean that)
Diversity of backgrounds and thought
Authenticity is what we strive for in ourselves and our work
Rebellion, because sometimes work and life require a break with convention
Respect for each other, our time, and our planet


We only work with clients who honor and ideally practice these values.

Our Partners

Some brilliant people we work with. What we don’t do, they do. Let us connect you.

Rosie Labs
Echo DesignLab
Endmusik Productions